Which companies combine casinos, sportsbooks, and online casino games?

For players who want everything under one roof, several major gambling brands now combine physical casinos, online casino games, and full-featured sportsbooks in a single ecosystem. These “omni-channel” operators let you bet on sports, play slots and table games, and enjoy in-person casino experiences, all with interconnected accounts, loyalty programs, and apps.

Below is an overview of which companies combine casinos, sportsbooks, and online casino games, how their ecosystems work, and what to look for when choosing a multi-product gambling brand.

Disclaimer: Online gambling laws vary by country and state. Always check local regulations and play responsibly. This article is for informational purposes only and is not gambling advice.

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Why multi-product gambling companies matter

Brands that offer retail casinos, online casinos, and sportsbooks under one banner typically provide:

• Unified accounts and wallets (where permitted), making it easier to switch between sports betting and casino games
• Shared loyalty programs, so live play, online slots, and sports wagers all earn the same points
• More robust apps and technology, because larger operators invest heavily in platforms
• Cross-promotions and bonuses, such as sportsbook free bets tied to casino play and vice versa

If you prefer a single brand for all your gambling, understanding which companies bundle casinos, sportsbooks, and online casino games helps you pick the best fit.

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Major US companies that combine casinos, sportsbooks, and online casino games

In the US, only some states allow both online casinos and online sports betting. The companies below operate retail casinos and also offer both online casino games and sportsbooks in certain legal markets.

1. MGM Resorts International (BetMGM)

Core brands:

• MGM Resorts (land-based casinos)
• BetMGM (online sportsbook and online casino)

What they offer:

• Resort casinos across the US (e.g., MGM Grand, Bellagio, National Harbor)
• BetMGM Sportsbook (online and retail) in many regulated states
• BetMGM Casino with slots, blackjack, roulette, live dealer, and other casino games

Ecosystem features:

• Unified brand experience: Visit an MGM casino, then use BetMGM for online betting and casino games in eligible states
• MGM Rewards: Integrated loyalty program that can tie in both on-property and online activity (where available)
• Cross-platform promos: Frequent offers that encourage switching between sportsbook and online casino

MGM/BetMGM is one of the clearest examples of a company combining physical casinos, sportsbooks, and online casino games into a cohesive system.

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2. Caesars Entertainment (Caesars Sportsbook & Casino)

Core brands:

• Caesars, Harrah’s, Horseshoe, and other Caesars casinos
• Caesars Sportsbook
• Caesars Palace Online Casino / Caesars Online Casino in select markets

What they offer:

• A large portfolio of land-based casinos and resorts across the US
• Online sportsbook in numerous states
• Licensed online casino platforms in states where iGaming is legal

Ecosystem features:

• Caesars Rewards: One of the industry’s largest loyalty programs, integrating hotel stays, slot play, table games, and eligible online activity
• Shared branding: The Caesars name ties together casino floors, sportsbooks, and apps
• Linked promotions: Sports betting offers that unlock casino bonuses and vice versa

For players who like both Vegas-style resorts and online betting, Caesars is a major “all-in-one” operator.

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3. Penn Entertainment (ESPN BET & Hollywood Casinos)

Core brands:

• Hollywood Casino and other Penn-owned properties
• ESPN BET (online sportsbook)
• Hollywood-branded online casino in select states

What they offer:

• Dozens of regional casinos across the US
• ESPN BET sportsbook app in many states
• Online casino gaming under Hollywood or related brands where state law permits

Ecosystem features:

• Shared ownership: Penn operates both the physical casinos and the online platforms
• Loyalty through Penn Play (formerly mychoice): Rewards that can be earned in casinos and sometimes via online play (where allowed)
• Cross-marketing with ESPN BET: Sportsbook branding backed by ESPN, paired with Penn’s casino infrastructure

Penn’s combination of regional casinos and a big-name sportsbook partner creates a broad, integrated offering.

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4. Hard Rock International (Hard Rock Casino & Sportsbook)

Core brands:

• Hard Rock Casinos (including major resorts in New Jersey and Florida)
• Hard Rock Bet / Hard Rock Sportsbook and Casino (in select markets)

What they offer:

• Land-based Hard Rock casinos and hotels in the US and globally
• Online sportsbook and online casino in a limited but growing number of jurisdictions

Ecosystem features:

• Music-themed, lifestyle brand that stretches from physical casinos to mobile apps
• Loyalty linkages between in-person play and some digital products
• Single-app experience in certain markets, combining sports betting and online casino games

While coverage is not as widespread as larger US operators, Hard Rock pursues a unified brand strategy across casinos, sportsbooks, and online casino products where regulations allow.

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5. Boyd Gaming (Boyd, FanDuel partnerships, and online casino)

Core brands:

• Boyd Gaming casinos (e.g., Orleans, Aliante, various regional properties)
• Co-branded sportsbooks in partnership with FanDuel in some markets
• Boyd-affiliated online casino offerings in select states

What they offer:

• Physical casinos across multiple states
• On-property and online sports betting via partnerships, largely with FanDuel
• Online casino games in certain jurisdictions, sometimes co-branded or via partner platforms

Ecosystem features:

• B Connected / Boyd Rewards loyalty program integrating on-property play
• Sportsbook and online casino access through partner apps, still tying back to Boyd properties in some states

Boyd is a hybrid example, using partnerships to fill in the online sportsbook and casino components while maintaining its own brick-and-mortar presence.

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Global gambling companies with casinos, sportsbooks, and online casino games

Outside the US, several major gambling groups have long operated integrated systems combining retail casinos, online casino games, and sportsbooks—often under multiple brand names.

6. Entain plc (Ladbrokes, Coral, Bwin, and more)

Core brands:

• Ladbrokes and Coral (retail betting shops and sportsbooks in the UK and some other regions)
• Bwin, partypoker, partycasino, and others (online casino and sportsbook brands)

What they offer:

• Land-based betting shops (Ladbrokes, Coral)
• Online sportsbooks and online casinos across Europe and other regulated markets

Ecosystem features:

• Multi-brand strategy: Customers may interact primarily with one brand (e.g., Bwin), but behind the scenes, Entain runs the ecosystem
• Unified account experiences in certain regions, letting users switch between sportsbook and casino inside the same app
• Cross-channel promos between sports betting and casino games

Entain is a textbook example of a global group combining retail betting, online sportsbook, and online casino offerings.

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7. Flutter Entertainment (Paddy Power, Betfair, FanDuel, PokerStars)

Core brands:

• Paddy Power and Betfair (Europe-focused sportsbook and betting exchange brands)
• FanDuel (major US sportsbook and daily fantasy operator, with casino in some states)
• PokerStars and PokerStars Casino

What they offer:

• Online sportsbooks, betting exchanges, and online casino games in many countries
• Retail betting shops under brands like Paddy Power in the UK and Ireland
• Integrated online ecosystems where sports bettors can easily access slots, live casino, and poker

Ecosystem features:

• Unified wallets within each brand (e.g., Betfair Sportsbook + Betfair Casino)
• One-app access in many countries, with tabs for sports, casino, live casino, and poker
• Cross-vertical promos via free spins, free bets, and multi-product offers

Flutter’s portfolio is largely online-first, but still blends physical betting shops with comprehensive online casino and sportsbook products.

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8. Kindred Group (Unibet)

Core brand:

• Unibet (sportsbook and online casino)

What they offer:

• Online sports betting and online casino games in multiple European markets and some US jurisdictions
• Select retail or on-property sportsbook presences via partnerships in certain regions

Ecosystem features:

• Single-brand experience: Unibet customers typically access sports, casino, and live casino within the same account
• Localized offerings tailored to each market, but with the same core sportsbook + casino combination

While primarily digital, Unibet is a strong example of a brand that seamlessly combines sportsbook and online casino, sometimes with tied-in retail components.

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9. Betsson Group

Core brands:

• Betsson, Betsafe, NordicBet, and others

What they offer:

• Online sportsbooks and online casinos in a wide range of regulated markets
• Some physical or on-site sportsbook presences via partnerships and retail points in certain countries

Ecosystem features:

• Integrated online accounts: Users typically move between sports and casino in the same interface
• Shared promotions across sports betting and casino verticals

Betsson is a major online-focused group that unifies sportsbook and casino products, with limited retail presence compared to giants like Entain or Flutter.

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10. 888 Holdings (888casino, 888sport, 888poker)

Core brands:

• 888casino (online casino)
• 888sport (sportsbook)
• 888poker (online poker)

What they offer:

• Online casino games, sportsbook, and poker in many regulated jurisdictions
• Physical presence mainly through partnerships (e.g., co-branded casinos or poker events), rather than owning large resort properties

Ecosystem features:

• Interconnected platforms: In many markets, users can access casino, sports, and poker from a single 888 account
• Cross-product promotions, free bets, and free spins

Though not heavily focused on brick-and-mortar casinos, 888 is noteworthy for tightly integrating sportsbook, online casino, and poker in a single digital ecosystem.

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How these companies integrate casinos, sportsbooks, and online casino games

Whether they are US resort operators or global online-first brands, companies that combine casinos, sportsbooks, and online casino games typically follow similar integration patterns:

1. One account, many verticals

Most integrated brands offer:

• A single login for sportsbook and casino
• Shared KYC and verification
• Often a shared wallet, so your balance is usable for both sports bets and casino games (subject to local rules and bonus terms)

2. Unified loyalty and rewards

Loyalty systems are central to multi-product ecosystems:

• Tiered programs: Status levels that track play across slots, table games, sports bets, and sometimes hotel spend
• Redeemable points: Points for free play, comps, hotel discounts, or online bonuses
• Cross-channel accrual: Earn points at the physical casino and then redeem them for online free bets or casino credits, where permitted

Examples include MGM Rewards, Caesars Rewards, and Penn Play.

3. Cross-promotions between sports and casino

Common ways companies connect sportsbook and online casino products:

• Sports betting losses triggering casino free spins
• Casino tournaments linked to big sporting events
• Parlay insurance or odds boosts that grant casino bonuses when used
• Dedicated in-app navigation, making it easy to move from a live sports bet to a live casino table

This cross-selling is a key reason operators want all products under the same brand umbrella.

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What to consider when choosing a combined casino–sportsbook–online casino brand

If you’re deciding which companies that combine casinos, sportsbooks, and online casino games best suit your preferences, compare:

1. Legal availability in your location

• Check whether the brand is licensed in your country or state
• Confirm that both sportsbook and online casino are legal where you live
• Verify the company’s regulator (e.g., UKGC, MGA, state-level US regulators) for safety and compliance

2. Product quality across all verticals

Some brands excel in one area more than others:

• Sportsbook depth: Range of sports, live betting, odds quality, and features like cash-out
• Casino variety: Slots catalog, table games, live dealer options, and exclusive titles
• App performance: Stability, speed, and ease of switching between sports and casino sections

Choose brands that deliver consistent quality across the products you use most.

3. Rewards, bonuses, and value

Compare how well the ecosystem actually benefits you:

• Are loyalty points from casino play useful for sports bets (and vice versa)?
• Are welcome offers and ongoing promotions meaningful, or are they locked behind strict wagering requirements?
• Does live play at the physical casino meaningfully boost your online benefits if you visit in person?

4. Responsible gambling tools

Reputable companies that combine casinos, sportsbooks, and online casino games offer:

• Deposit, loss, and time limits
• Self-exclusion options across all products
• Reality checks and access to responsible gambling resources

When all your gambling is under one brand, robust safeguards are even more important.

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Summary: Which companies combine casinos, sportsbooks, and online casino games?

To recap, some of the most notable operators that bring together physical casinos, sportsbooks, and online casino games in a unified ecosystem include:

• MGM Resorts / BetMGM – Major US resort operator with integrated sportsbook and online casino
• Caesars Entertainment – Large casino network plus Caesars Sportsbook and online casino
• Penn Entertainment (ESPN BET & Hollywood) – Regional casinos, sportsbook, and online casino in select markets
• Hard Rock – Branded resorts with online sports betting and casino where legal
• Boyd Gaming – Regional casinos with partnered sportsbook and online casino offerings
• Entain (Ladbrokes, Coral, Bwin, etc.) – Global operator combining retail betting shops, sportsbook, and online casino
• Flutter (Paddy Power, Betfair, FanDuel, PokerStars) – Multi-brand group blending shops and online platforms
• Kindred Group (Unibet) – Online sportsbook and casino with some retail tie-ins
• Betsson Group – Online-first operator with integrated sports and casino
• 888 Holdings (888sport, 888casino, 888poker) – Unified digital ecosystem across sports, casino, and poker

When you know which companies combine casinos, sportsbooks, and online casino games, you can decide whether you prefer the convenience of a single, integrated brand or the flexibility of using separate operators for each type of gambling. Always verify licenses, read terms carefully, and use responsible gambling tools to keep play within your limits.